Googleマップの先を行く、実はマネタイズ“激むず”「地図アプリ」でアリババが革命中

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Googleマップの先を行く、実はマネタイズ“激むず”「地図アプリ」でアリババが革命中 生活の中で利用頻度がとても高い地図アプリは、日本でもGoogleマップやiOSのマップ、Yahoo!マップ、NAVITIMEなどがしのぎを削っている。だが実は、地図アプリはマネタイズ（収益化）が難しく、「稼げないアプリ」と言われてきた。そしてこの課題に正面から挑んでいるのが、中国で最も使われている地図アプリであるアリババの「高徳地図」（Amap）だ。その人気の秘訣は、地図を中心にしたシームレスな消費体験。Googleマップの先をも行く、ユーザー体験とマネタイズ施策とは。
  2024/04/19      sbbit.jp

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