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差別化が困難となったモビリティ業界で、一生涯の顧客を見つけるには―Tealiumのアンディ シェファー氏に聞く、マーケティングのカギとは 今や自動車業界は、商品の差別化だけでは勝ち残ることは難しく、マーケティングが大きな差別化となる。そこで「顧客解像度を上げるだけでなく、タイムリーなおもてなしにつなげる顧客データ基盤の活用法」と題して、Tealium, Inc グローバル自動車産業＆モビリティ業界プリンシパル アンディ シェファー氏が、データ基盤を活用してリアルタイムに価値を提供するための方法を解説した。
  2024/09/09      news.mynavi.jp/rss/business/enterprise

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