先日、「ガイアの夜明け」を放送しているテレビ東京のX（旧Twitter）アカウントが、「報道番組が、取材対象者から金銭を受け取って番組を制作することはありません」と注意喚起をしました。今回は、広報、マーケターが絶対に知っておきたい、報道と広告の違い、取材対応の常識についてお伝えします。
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