一時は赤字転落も　アシックスのV字回復を支えた「ブランド構築」の考え方

営業
一時は赤字転落も　アシックスのV字回復を支えた「ブランド構築」の考え方 一時は赤字に転落しながらも、いまや営業利益が1000億円を超え、海外売上比率は80％以上まで成長し、見事なV字回復を遂げたアシックス。その裏には、ものづくり企業としての誇りを守りながらも、顧客目線でグローバルブランドとしての信頼を積み上げた変革の物語があった。
  2025/09/01      itmedia.co.jp/marketing
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