AppleがPodcastの動画対応を本格化する。HLSを基盤に音声と動画を同一エピソード内でシームレスに切り替えられる仕組みを導入し、再生体験と広告モデルの両面で対応。音声中心だった市場の構造変化が一段と進みそうだ。
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