HubSpot Japanは「日本の営業に関する意識・実態調査2026」を発表した。B2B購買で生成AIの利用が急増し、営業担当者の知らぬ間にAIが候補リストを書き換える実態が浮き彫りになる中、これからの営業にはAIで代替できない顧客固有のコンテキストを捉える力が求められている。
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