「バンクなのに引き出せない」――。サントリーで17年間蓄積されてきた営業ナレッジDB「KACHI・ネタ・BANK」には、現場でそんな声もあったという。この課題を解決するため開発されたのが、生成AIを活用した営業支援システム「AI軍師」だ。本稿では、営業現場出身の開発担当者に、その狙いと工夫を聞いた。
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