メモリー価格や為替変動を背景にスマートフォンやPCの価格が上昇するなか、Appleは米国で月額リースプログラム「Apple Upgrade」を開始した。対象は、iPhone、Mac、iPad、Apple Watch。契約満了時には、端末の返却、買い取り、新モデルへのアップグレードを選べる。
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