「大きいサイズ」を中心としたアパレル販売を手掛けるサカゼンは、ECサイトの商品コーディネート画像に生成AIによる着用モデル画像を取り入れた。その結果、スタッフコーディネート経由の売上が前年比150％を超えたという。なぜ同社にAIモデルが必要だったのか、どのように成果へと結びつけたのか。サカゼンを運営する坂善商事 店舗営業本部の加藤俊彦氏に話を伺った。
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