売上が上がらない、目標が達成できない──。そんなとき、多くの人は「市場環境が悪かった」「運が悪かった」と曖昧な分析で終わらせてしまいがちだ。しかし、『ひたすらKPI』を上梓した元キーエンスのトップ営業マンでExgrowth株式会社 代表取締役の岩田圭弘氏は、KPIを診断ツールとして活用すれば、問題の原因が一目瞭然になるという。そこで、事例とともに具体的な活用方法を解説する。
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