KDDIが「UQ mobile」「povo 2.0」といったブランドを活用し、他社から顧客を奪い新規契約を増やす施策を強化している。既存顧客重視の姿勢を打ち出していたはずのKDDIが、現在のタイミングで競争力強化を打ち出した背景には、同社に千載一遇のチャンスが訪れていることが大きい。
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