顧客の要望をうのみにするな　分析まひを抜け出す「超上流のプロトタイピング」

Design
顧客の要望をうのみにするな　分析まひを抜け出す「超上流のプロトタイピング」 新しい価値を持つ製品開発では、要件定義の段階で議論が停滞しがちだ。本連載では、83Designが実践する「直感」と「論理」を使い分けるデザイン手法を紹介する。第2回は、顧客の声やデータをそのまま企画に落とし込むワナと、企画の超初期から具体的な「形」を使って仮説を検証する方法を解説する。
  2026/07/31      itmedia.co.jp/monoist
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